Collages are visual composition of pictures, text and other materials that are used to present feelings, atmosphere, emotions that service produce or could produce.

A Collage is an assemblage of existing or specially created text, sketches, visualizations, photos, videos, or any other media to communicate ideas as well as understand values and thoughts of the people you are designing for, as they can reveal unexpected themes and attitudes.


1.START: State the selected “How Might We” statement or a sub-focus area of it.

2.IDENTIFY: Based on your HMW statement or the focus of what you are interested in, define the criteria and select the suitable participants. Aim for diversity among participants.

3.PREPARE: Organize a meeting with the selected participants, and gather the necessary resources and supplies, such as text cards, sketches, visualizations, photos, screenshots, videos and alike. Think about what expectations will be set up-front, how you will start and end the workshop, and how much time participants are expected to dedicate to this activity.

4.CONDUCT: Give the task for the participants you are designing for depending on your design challenge. E.g. make a collage of your dream service, experience of…, or … Then, prompt the people to present their collages and to tell about the different elements in collages. Discussion.

5.REPORT: Write up your key outcomes from this exercise.

PREPARATION: up to 15 minutes
DURATION: 30-90 minutes
FACILITATORS: 1 per workshop
RESOURCES: Sketching tools (e.g., pens and paper), cardboard, scissors, glue; camera, flipchart, Post-it
PARTICIPANTS: Up to 6 per group, design team, partners, community members